BIC® Stationery Back-To-School Guerilla Sales -15 Cities
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- Location: Activation in 15 Cities, Nigeria
- Date: July – October 2017
- Brands: BIC
- Category: Sales & Route to Market
Previous
Next
- Location: Activation in 15 Cities, Nigeria
- Date: July – October 2017
- Brands: BIC
- Category: Sales & Route to Market
- Own the back to school period
- Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Kids Visa Coloring
- 3 months Guerilla sales drive across 15 cities
- Merchandising and visibility drive in traditional trade in 15 cities
- 131% Overall Unit Sales Achieved
- 174% Sales of Cristal Original Achieved
- 115% Sales of Cristal Ultra Fine Achieved
- 200% (100, 014 Outlets Activated)
