BIC® Cristal Ultra-Fine Direct 2 Retail Sales
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- Location: Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
- Date: July – September 2016
- Brands: BIC
- Category: Sales & Retail Marketing
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Next
- Location: Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
- Date: July – September 2016
- Brands: BIC
- Category: Sales & Retail Marketing
- Low Equity
- Low demand for the BIC brand of Pen
- Low AVA in the Trade
- Trade Activation;
- D2R (Direct to Retailer)by Sales Commandos in Six Key Cities - Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
- Merchandising and POSM deployment
- 3,209 (78%) cases achieved due to stock out & 30% price increase 1 months after launch
- 99% productive calls achieved vs target
- High awareness and visibility achieved for the brand in Traditional Trade
