BIC® Back To School
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- Location: Activation in 15 Cities, Nigeria
- Date: August – September 2017
- Brands: BIC
- Category: Experiential Marketing
Previous
Next
- Location: Activation in 15 Cities, Nigeria
- Date: August – September 2017
- Brands: BIC
- Category: Experiential Marketing
- Own the back-to-school period
- Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Kids Visa Coloring
- One-month sales and reward promotion drive across 15 cities
- Merchandising and visibility drive in 10 supermarkets & 480 bookshops in 15 cities
- Mall activation
- 122% Supermarket sales achieved
- 107% Bookshop sales achieved
- Over 12,000 shoppers rewarded