BIC®Campus Sampling
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- Location: Lagos, Ibadan, Onitsha, Enugu, Abuja & Kaduna
- Date: February – June 2017
- Brands: BIC
- Category: Experiential Marketing
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- Location: Lagos, Ibadan, Onitsha, Enugu, Abuja & Kaduna
- Date: February – June 2017
- Brands: BIC
- Category: Experiential Marketing
- Low demand for BIC Cristal Ultra Fine Pen
- Low Awareness
- Brand Education
- Consumer engagement through; BIC Treasure Hunt, BIC Talent Hunt, BIC
- Open Mic Competition etc
- 1 month Sampling in 13 Tertiary Institutions across 6 cities
- Sampling using TRY IT CARD, to engage target consumers
Town Storm to create Awareness - Distribution of Flyers to create awareness
D2R Sales
- Sampled 52,000 Tertiary students
- Sampled 13 Campuses (Unilag, Yabatech, FCE Akoka, UI,
Poly Ibadan, UniAbuja, Oko Poly etc) - 25 Activations
- 31 cases sold