BIC® School Sponsorship/ Special Events Lagos, Ibadan, Onitsha, Enugu, Abuja & Kaduna
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- Location: Lagos, Ibadan, Onitsha, Enugu, Abuja & Kaduna
- Date: February – June 2017
- Brands: BIC
- Category: Experiential Marketing
Previous
Next
- Location: Lagos, Ibadan, Onitsha, Enugu, Abuja & Kaduna
- Date: February – June 2017
- Brands: BIC
- Category: Experiential Marketing
- Low demand for BIC Cristal Ultra Fine Pen
- Low Awareness
Brand Education
Consumer engagement activities
Bic sponsorship of key school special events:
- Mother’s day
- School Interhouse sports
- Career day
- Cultural day etc.
Sampling using TRY IT CARD
- Sampled 14,344 contacts during events sponsorship
- 15 Activations
- Emotional connection with purchase influencers: Students, Teachers, Parents and Guardians
