• Low Equity
• Market switch (from Ball-Point to Fine-Point)

Product Launch:

• One Internal Launch (for the staff)
• Six Regional/Trade Launches - Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja (for Customers)
• Teasers (with BIC Ninjas and Drum Boys)
• Consumer Sampling (using the Giant Try-It Board for product
  demonstration & sampling)

• 7 Product Events/launches achieved (1
  Office & 6 Regional)
• 16 Teaser activations, 8 Open Market activations
• 16, 960 pens sampled
• High awareness and engagement achieved for the new BIC Cristal Ultra- Fine pen