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- Location: Lagos, Ibadan, Enugu & Kano
- Date: March - May 2016
- Brands: BIC
- Category: Event Management & Product Launch
Previous
Next
- Location: Lagos, Ibadan, Enugu & Kano
- Date: March - May 2016
- Brands: BIC
- Category: Event Management & Product Launch
- Low awareness among Target Group
- Low demand
- Low Equity
- Sampling Activation (in Junior and Senior Secondary Schools)
- National Competition (BIC ART STARS SCHOOL CONTEST) in selected
schools (40 secondary schools) in three categories;
Drawing; Quiz; Dance Choreography - Sell-in into Secondary School Stationery Outlets
- Secondary Schools Wall Branding
- Design, Procurement and Fabrication of all Give-Aways and Activation Materials
- Sampled 40,000 BIC Cristal Original and 40,000 BIC Graphite Evolution Pencils in 40 Schools in 4 Cities
- 40 Secondary Schools (10 per city in 4 cities; Lagos, Ibadan, Enugu and Kano) were enlisted as BIC Friendly Schools
- 56 Secondary Schools Stationery Outlets activated
- 2 Most Outstanding Students in each schools selected as BIC Ambassadors.
- Emotional bond with the brand achieved amidst core target group
- Increase in sales by 15% in Q1 2016 vs Q4 2015; Lagos 25%
