BIC® School Sampling
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- Location: Lagos, Ibadan, Ilorin, Akure, Asaba, Onitsha, Awka, Enugu, Port Harcourt, Kaduna, Nassarawa, & Abuja
- Date: February – June 2017
- Brands: BIC
- Category: Experiential Marketing
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- Location: Lagos, Ibadan, Ilorin, Akure, Asaba, Onitsha, Awka, Enugu, Port Harcourt, Kaduna, Nassarawa, & Abuja
- Date: February – June 2017
- Brands: BIC
- Category: Experiential Marketing
- Low demand for BIC Cristal Ultra Fine Pen
- Brand Education and engagement
- Sampled primary & secondary school students
- Sample in 200 Schools using TRY It Cards
- Sampling in 11 cities
- D2R Sales Activations
Sampled 106,656 contacts
- 101,656 BIC UF Pens
- 5,000 Evolution Graphite
Sampled in 212 primary and secondary schools
424 Activations achieved
315 cases of BIC UF sold in 1.5months
