Brand Ambassadors And Why They Are Important To Brands
In this part of the world, people often ascribed Brand Ambassadors as “key salesmen”. Brand ambassadors can be anyone hired by a brand and performs activities that support an organization’s growth.
Guess you are wondering what is the difference between a brand ambassador, infleuncer and a brand advocate. Well, keep reading to know more.
WHAT IS A BRAND AMBASSADOR?
A brand ambassador is a person employed by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. Wikipedia
Wikipedia
WHO ARE BRAND AMBASSADORS
Brand ambassadors can be considered to be the “face” of a brand. They usually have established networks and relationships that help to promote a certain brand via word of mouth marketing tactics such as referring family and friends or talking about a brand on communication channels like social media.
They are considered to have good knwledge of your brand and love your brand. By identifying people who are already passionate about your brand and products, you have the chance to recruit these people as your ambassadors.
Your brand ambassador can increase awareness of your brand through word of mouth. For example, he/she can post about your products online (on their own social media accounts) and talk about your brand offline (at trade shows, community events, etc.).
HOW IS AN AMBASSADOR DIFFERENT FROM AN INFLUENCER OR OTHER ADVOCATE?
Here is what we have to share for easy understanding
1. BRAND AMBASSADOR
Brand Ambassadors are people hired by a company/organization to promote products or overall brand awareness via word of mouth and social media. They use the company’s products, represent them at events, and have in-depth knowledge about the company, as well as the products or services.
The BA’s relationship with a brand is usually on a long term basis.
2. INFLUENCER
An influencer can be said to be someone who can affect someone else’s decision because of their status. These can be your celebrities, reality TV stars, models, etc. They have substantial social media followings, and people tend to trust them when it comes to product recommendations.
Influencers usually receive compensation—monetary or product—for their promotions. When brands hire an influencer, they mostly control the narrative about the product or brand in the caption of the social post.
An influencer’s relationship with a brand is usually short-term.
3. ADVOCATE
Most times, you can best say that an advocate is a super-fan of a brand. Advocates aren’t paid for promotion; they talk about their experience with a brand voluntarily. They are devoted and loyal.
People tend to trust advocates because they are actual customers who don’t receive compensation to talk about the product or service.
REASONS WHY EVERY COMPANY NEEDS BRAND AMBASSADORS
1. BRAND AMBASSADORS HUMANIZE YOUR PRODUCT
People like to buy from people. Ambassadors are emotionally engaged with your company’s brand promise and they support the brand value delivered to your customer.
2. THEY REALLY GET TO KNOW THE CUSTOMER
A brand ambassador is a customers one point person to guide them through the process. From the first signs of interest through closing the sale, a customer need only reach out to the ambassador.
It’s the personal touch that strengthens customer relationships.
3. BRAND AMBASSADORS BUILD TRUST
People want to work with brands they feel they can trust. It’s easier to trust a human being than a corporate machine, brand ambassadors help to add humanity to your brand with unique personalities, and ideas.
SOME BRAND AMBASSADORS DAILY TASKS
- Participating in workshops and brainstorming sessions
- Contributing to promotional campaigns and strategies by working closely with the Marketing, Product Development, and Sales teams.
- They visit and educate retailers, distributors, and vendors on the products’ particularities, distributing samples when necessary.
- They create communication with vendors and key stakeholders.
- They ensuring that the brand, product, or service is in perfect condition for demonstration.
- They regularly reporting and tracking customers’ interactions, sales volume, and other effects that resulted from the applied strategy.
- They monitoring inventory levels to cover the demand.
See some of our projects:
